RUNWISE WordPress Web Design Case Study

Running Coach Website Design, Local SEO and Bilingual Development

RUNWISE is a professional running coaching business based in the Wörthersee region of Austria, helping runners improve their training, performance and confidence.

DCP Web Designers created a custom WordPress website designed to clearly present the coaching services, build trust with prospective clients and generate enquiries.

The website was developed using WordPress and Elementor Pro, with a bilingual English and German setup allowing RUNWISE to communicate with both local German-speaking clients and international runners.

Local SEO was also considered throughout the project, with the website structured around running coaching services and locations across the Wörthersee region.

Google PageSpeed Insights testing carried out on 15 August 2026 recorded a desktop performance score of 98/100, alongside 100/100 for SEO and 100/100 for Best Practices.

RUNWISE WordPress Website Design on Desktop, Tablet and Mobile

Project Overview

Client: RUNWISE
Industry: Running Coaching and Personal Training
Location: Wörthersee, Austria
Project: Bilingual WordPress Business Website
CMS: WordPress
Page Builder: Elementor Pro
Theme: Elementor Hello
Languages: English and German
Services: Website Design, WordPress Development, Bilingual Website Setup, Lead Generation and Standard SEO Setup
SEO Tools: Yoast SEO, Google Search Console
Analytics: Google Analytics
Translation Plugin: WPML
Performance Plugin: SG Optimizer
Agency: DCP Web Designers

Understanding the Project Requirements

The RUNWISE project focused on creating a clear, professional website that could communicate the coaching approach, support enquiries and provide a platform for future development.

The main project requirements included:

  • Custom WordPress website
  • Elementor Pro development
  • Home page
  • Coaching information
  • How We Work content
  • Who I Coach content
  • About page
  • Contact page
  • Responsive desktop, tablet and mobile layouts
  • English and German language support
  • Phone contact
  • WhatsApp contact
  • Website enquiry form
  • Google Analytics
  • Google Search Console
  • GDPR-friendly contact handling
  • Local SEO structure
  • Platform for future SEO content

The website structure was planned around these requirements, providing visitors with clear information about the coaching service before guiding them towards making contact.

WordPress Website Design and Development

Our WordPress website design approach gave RUNWISE a flexible platform for presenting its coaching services while allowing future content and website updates to be managed efficiently.

The website was developed using a WordPress Web Design solution and Elementor Pro, with a clean visual style that reflects the structured and personal nature of professional running coaching.

The design uses strong headings, clear typography and carefully spaced content to help visitors quickly understand the coaching services available.

Key website features include:

  • Custom WordPress page layouts
  • Elementor Pro development
  • Clear service messaging
  • Structured navigation
  • Strong calls to action
  • Contact and enquiry options
  • WhatsApp integration
  • Responsive desktop, tablet and mobile layouts
  • Search-friendly page structure
  • English and German content

Running Coach Website User Experience

Running coaching is a personal service, so the website needed to communicate clearly without overwhelming visitors.

The homepage introduces the coaching approach quickly and uses content sections designed around the questions prospective clients are likely to have.

User experience features include:

  • Clear messaging above the fold
  • Easy-to-follow page structure
  • Simple navigation
  • Readable typography
  • Balanced page spacing
  • Clear explanation of who the coaching is for
  • Calls to action placed throughout the website
  • Simple routes to contact

Sections such as Who I Work With and When You Are Ready to Begin help speak directly to prospective clients and move them naturally towards making an enquiry.

Bilingual Website Development (English and German)

A key requirement for RUNWISE was providing website content in both English and German.

WPML was used to manage the bilingual website structure, allowing visitors to switch between languages while keeping corresponding pages and content organised.

The bilingual setup includes:

  • English website content
  • German website content
  • Language switching
  • Structured translated pages
  • Consistent layouts across both languages
  • Search-friendly translated content

This allows RUNWISE to communicate with local German-speaking runners around Wörthersee while also supporting international English-speaking clients.

Lead Generation and Customer Enquiries

Generating coaching enquiries was an important part of the website structure.

Visitors are given several ways to contact RUNWISE after learning about the coaching service.

Lead generation features include:

  • Clear calls to action
  • Website enquiry form
  • Telephone contact
  • WhatsApp messaging
  • Contact information throughout the site
  • Mobile-friendly contact options
  • Simple routes from coaching information to enquiries

The contact process was kept straightforward to reduce unnecessary steps between researching the coaching service and making an enquiry.

Search Engine Optimisation

Search Engine Optimisation was considered during the structure and development of the RUNWISE website.

Pages were organised around clearly defined coaching services, target audiences and locations, helping search engines understand the subject of the website.

SEO work included:

  • Clear H1, H2 and H3 structures
  • Search-focused website content
  • SEO titles and meta descriptions
  • Internal linking
  • XML sitemap
  • Yoast SEO
  • Mobile responsive design
  • Google Search Console
  • Google Analytics
  • English and German search content
  • Local service targeting

The website provides a strong technical and content foundation for continued organic search development.

Local SEO for the Wörthersee Region

The website was structured to support searches from runners looking for coaching services around Wörthersee in Austria.

Target locations include:

  • Klagenfurt am Wörthersee
  • Velden am Wörthersee
  • Pörtschach am Wörthersee
  • Krumpendorf
  • Maria Wörth

This gives RUNWISE a foundation for expanding location-focused content and targeting people searching for running coaching within specific areas around Wörthersee.

Google Keyword Ranking Results

The local SEO work has helped RUNWISE achieve strong Google rankings for running coach searches across the Wörthersee region. All five tracked local search terms currently rank within Google’s top three results.

Target KeywordGoogle Ranking Position
Running Coach at Wörthersee1
Running Coach at Velden2
Running Coach at Pörtschach3
Running Coach at Krumpendorf1
Running Coach at Maria Wörth1

5 out of 5 tracked keywords rank in Google’s Top 3, with three keywords achieving Position 1.

Supporting Continued SEO Growth

The RUNWISE website was built so its search presence can continue to develop as additional content is added.

Future SEO development can include:

  • Running coaching blog content
  • Location-based landing pages
  • Internal links between supporting content and service pages
  • New coaching-related search topics
  • Regular website content updates
  • Further English and German content

Blog articles can answer common running questions while supporting the main coaching pages and strengthening the overall website structure.

This frames future work correctly without promising ranking improvements.

Website Performance and User Experience

Website performance was considered during development through lightweight page layouts, image preparation and responsive testing.

Performance work included:

  • Lightweight WordPress structure
  • Image compression
  • Responsive layouts
  • Reduced unnecessary page elements
  • Desktop and mobile compatibility testing
  • Web hosting performance improvements

Google PageSpeed Insights testing carried out on 15 August 2026 recorded:

  • 98/100 Desktop Performance
  • 65/100 Mobile Performance
  • 96/100 Accessibility
  • 100/100 Best Practices
  • 100/100 SEO

Desktop performance is particularly strong, with further opportunities remaining to improve mobile loading performance using NitroPack and Cloudflare APO.

 

Mobile Responsive Website Design

The RUNWISE website was developed to work across desktop, tablet and mobile devices.

Layouts, navigation, text and contact options adapt to different screen sizes, helping runners access coaching information and make contact from whichever device they are using.

Mobile responsive development included:

  • Responsive page layouts
  • Mobile navigation
  • Flexible content sections
  • Mobile-friendly calls to action
  • Accessible enquiry options
  • WhatsApp contact
  • Responsive English and German pages

Further mobile performance improvements can be made over time, while the underlying responsive structure is already in place.

Technologies Used

The RUNWISE website uses:

  • WordPress – website content management
  • Elementor Pro – page design and development
  • WPML – English and German language management
  • Yoast SEO – SEO titles, descriptions and XML sitemap
  • Google Analytics – website traffic measurement
  • Google Search Console – search visibility monitoring
  • FileBird – WordPress media organisation
  • SG Optimizer – website performance improvements

Future Development

The WordPress platform gives RUNWISE room to expand the website as its coaching services and content develop.

Future website development could include:

  • Additional coaching services
  • More location-focused pages
  • New blog content
  • Additional landing pages
  • Further bilingual content
  • Extra language support if required
  • Continued mobile performance improvements

This allows the website to grow without requiring the core platform to be rebuilt.

Project Results

The completed RUNWISE website provides a professional online platform for presenting running coaching services to both German and English-speaking audiences.

Key project outcomes include:

  • Custom WordPress website
  • Elementor Pro development
  • English and German website content
  • WPML bilingual setup
  • Clear coaching service information
  • Contact and enquiry features
  • WhatsApp integration
  • Local SEO structure
  • Google Analytics
  • Google Search Console
  • Responsive desktop, tablet and mobile layouts
  • 98/100 desktop PageSpeed performance
  • 100/100 SEO PageSpeed score
  • 100/100 Best Practices score

The website gives RUNWISE a strong online presence for presenting its coaching services while providing room for continued search, content and service development.

Conclusion

The RUNWISE project demonstrates how WordPress can support a professional coaching business that needs clear service information, bilingual content, customer enquiry options and a strong technical foundation.

DCP Web Designers developed the website using WordPress and Elementor Pro, with WPML providing English and German content for runners around Wörthersee and further afield.

Local SEO, website structure, Analytics and Search Console were also considered as part of the project, giving RUNWISE a platform that can support continued content and search development.

Current Google PageSpeed Insights testing records a 98/100 desktop performance score, alongside 100/100 for SEO and 100/100 for Best Practices.

The completed website provides RUNWISE with a professional platform for presenting its coaching services, attracting enquiries and supporting future online development.

For businesses that need a flexible website built around content, search visibility and enquiries, learn more about our WordPress website design services.

DCP Client Reviews

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Working with DCP Web Designers on the development of Helios Academy was an excellent experience from start to finish. Pankaj and his team combine strong technical expertise with a clear business mindset. They understood not just the requirements, but the vision behind the platform, and translated it into a high-quality, functional, and scalable solution. Communication was seamless throughout — I never had to chase for updates, timelines were respected, and every commitment was delivered as promised. What truly stands out is their attention to detail and commitment to excellence. The quality of the final product reflects a genuine pursuit of perfection. I would highly recommend DCP to anyone looking for a reliable, professional, and high-performing web development partner.
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DCP Web Designers delivered an excellent website for CCSL Contracts Ltd. The design is professional, clear, and perfectly showcases our joinery, fire door, and finishing services. Communication was smooth, updates were fast, and everything was completed on time. We’re extremely happy with the result and highly recommend DCP Web Designers to any business.
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DCP Web Designers built a complete website for my business and I couldn’t be happier with the result. They were very pleasant to work with from start to finish, with amazing response times and clear communication throughout the whole process. The quality of the design is outstanding and exactly what I was looking for. They really understood my vision and delivered a website that looks professional and works perfectly. I’ll definitely be using DCP Web Designers again for any future graphic design projects. Highly recommended!
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I had a great experience working with Pankaj on the Lyzenvia website project. From the very beginning, he was professional, responsive, and easy to work with. He took the time to understand the brand vision and translated it into a clean, elegant, and user-friendly website that truly reflects the identity of the business. The process was smooth and well organised, communication was clear throughout, and any feedback or changes were handled efficiently. Pankaj was also very supportive during the final stages, making sure everything was set up correctly and that I felt confident managing the site going forward. I’m very happy with the final result and would highly recommend Pankaj and DCP to anyone looking for a reliable and thoughtful web designer.
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We worked with Pankaj to build our website and the experience was exceptional from start to finish. He understood our requirements, communicated clearly, and delivered a modern, clean and functional website that works perfectly for our business needs. Highly recommend Pankaj for anyone looking for a reliable and skilled web developer - Callum CH Electrical Wholesalers
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amazing work, thank you for building me a custom website for me at a great price. It looks and runs fantasic cant recommed enough!!
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Excellent service from Pankaj who recently transformed our website so well. Really listened to our ideas and created a beautiful website and logo for us. Patient & quick. Thanks so much.
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I absolutely wholeheartedly recommend Pankaj and his services the way DCP worked is flawless, we went to many firms to get our project done, and the price, time and overall service included with the offer at DCP was incomparable. I would recommend him to everyone and will continue to do so for the rest of my life. Thorough communication throughout the whole process, even over the weekend, answered all questions in detail and did more then I would ever expect from a service. Best person I have ever worked with. 10000/10
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Absolutely love my new website, so much time and effort spent on this and it really shows! Would definitely recommend.
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Absolute pleasure working with Pankaj. Professionalism, convenience, and designs absolutely top notch. Very smooth process and really helpful in all aspects!
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Pankaj helped us design and create our website according to our brief and executed the vision in a turn around of just a few days. His experience and knowledge is extremely useful for anyone new to digital marketing
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It was a pleasure working with Pankaj. I shared my vision with him during a detailed phone call, and he managed to capture every aspect with great precision. He’s reliable, and in my experience, very honest in his approach. On several occasions, he offered thoughtful advice that helped me reduce costs, something I truly appreciated. I highly recommend Pankaj and his work; he’s done an outstanding job for me, and I look forward to collaborating with him again in the future.
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DCP offer outstanding web design and SEO services that truly deliver results. Their team combines creativity with technical expertise to build visually appealing, user-friendly websites tailored to your business goals. Beyond design, their SEO strategies are data-driven and effective, helping boost online visibility and attract more qualified traffic.
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I used DCP to design my website in 2020 and continue to use their support services. Very quick turnaround on our requests for changes or updates and very reasonably priced.
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If you are looking for a professional and experienced web designer then contact DCP! Thank you Pankaj for the all help and understanding you provide me:) I would greatly recommend your services to anyone!
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Great Service designs are really professional and detailed I’ll definitely recommend people to get there designs and websites done here
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What a wonderful experience I had a website done by pankaj (DCP.) He designed my website very professionally, explain everything step by step no hidden changes. very happy with the service, honesty his work more than expectation must be recommend. 👍
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DCP Web Designers built a great website for my Scaffolding Business, I would recommend DCP to anyone that wants a professional website for their business - 5 Star Service!
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Thank you DCP Web Designers for building an amazing website for my business, we look forward to working with you again. GW Drain Unblockers
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DCP web stood out from the get go when looking for a new website. I had contacted a few companies for quotes and website inspiration and choosing DCP was a no brainer from the initial contact. Now our website has been completed, I couldn't be happier with my decision. Pankaj's quality of work is amazing. DCP was very patient with us and has completed everything to a very high standard. No cutting corners, everything is perfect and how it should be. A new website is a daunting task for any company so it's really important to choose someone who is going to make life easier and DCP definately done this. Our project was huge and DCP made it look easy. Thank you so much, I couldn't recommend this company any more!
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⭐️⭐️⭐️⭐️⭐️ Exceptional Service from DCP Web – Highly Recommend! We couldn’t be more pleased with DCP Web! They offer honest, transparent service with great value for money. We’re excited to have them design our new website in the coming months, knowing they’ll deliver excellence. What really sets DCP Web apart is their efficiency and responsiveness. Unlike other companies, they provide a complete quote within 24 hours or less – a fast, direct approach that we love. We’ve recommended DCP Web and Pankaj to many of our clients, and they’ve all been impressed. No hesitation whatsoever in referring them. We’re confident this partnership will continue for many years to come!
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Excellent web design and service. Worked with Pankaj on multiple projects and he and team are detailed, methodical and creative. Would highly recommend.
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We used Pankaj and his team for a whole new rebuild of a website. I must say the service was exceptional and from experiences with other companies Pankaj managed to meet our requirements and needs and would highly recommend him if you are looking for a website.
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Top class performance. From start to finish Pankaj was in complete control of all areas of my website design. He took time to fully understand what was needed, and worked at speed to create a seamless website. 5 Stars all round.
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So contacted DCP Web Designers after getting ripped off by another company and have to say was a great turn around especially when it comes to Web Design and of course SEO, definitely has tons of knowledge when it comes to Local SEO and Website On Page SEO, writing content to rank on Google which for me is important, as many claim to know but when it comes to the end product it’s poor. However DCP helped me create a website which will not only help my business but definitely compete. My website is Optimumheat.co.uk
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My experience with DCP Web Designer was really good. The communication was great. The end result was beyound my expectation. They really use your vision and bring it into life x10 better!
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I've been incredibly impressed with DCP web designers. They are my goto for branding, product labels design and web builds. I have 3 websites with DCP, they turn around work fast and at high quality and I highly recommend them.
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We approached DCP to redesign our website. The final outcome was great, we were really happy with the work put in. Very responsive, priced fairly and extremely professional throughout the process. Thank you
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DCP are a great company to use. Dillingent, professional, and went above and beyond to bring my project to life. I would highly recommend anyone looking for a web designer to use them as you will not be disappointed. 5 stars
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Approached Pankaj to design three new and very different websites. I was fairly confident that we were going to get good service based on the reviews already on here and my expectations were completely exceeded. One of the most professional and diligent people I have ever had the pleasure of working with. Just brilliant service from first contact to website launch!
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Got my website done with DCP. The end result was just much better than what I expected. Was really happy with the outcome. Very reasonable priced and great value for money. Would highly recommend for any looking for a top quality website. Thanks again
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Based on their google reviews I contacted DCP to overhaul our website. I was not disappointed. The team here have been excellent. They listened to my requirements and fulfilled the brief efficiently and with style. We now have a fast loading, stylish, high ranking website. If I had queries or revisions to request these were dealt with quickly - their communication is first class and nothing felt like too much trouble. Highly professional and organised, the total time from initial concept to new website took about 4 weeks. If you need a website, I highly recommend this business.
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