Project Overview
Client: RUNWISE
Industry: Running Coaching and Personal Training
Location: Wörthersee, Austria
Project: Bilingual WordPress Business Website
CMS: WordPress
Page Builder: Elementor Pro
Theme: Elementor Hello
Languages: English and German
Services: Website Design, WordPress Development, Bilingual Website Setup, Lead Generation and Standard SEO Setup
SEO Tools: Yoast SEO, Google Search Console
Analytics: Google Analytics
Translation Plugin: WPML
Performance Plugin: SG Optimizer
Agency: DCP Web Designers
Understanding the Project Requirements
The RUNWISE project focused on creating a clear, professional website that could communicate the coaching approach, support enquiries and provide a platform for future development.
The main project requirements included:
- Custom WordPress website
- Elementor Pro development
- Home page
- Coaching information
- How We Work content
- Who I Coach content
- About page
- Contact page
- Responsive desktop, tablet and mobile layouts
- English and German language support
- Phone contact
- WhatsApp contact
- Website enquiry form
- Google Analytics
- Google Search Console
- GDPR-friendly contact handling
- Local SEO structure
- Platform for future SEO content
The website structure was planned around these requirements, providing visitors with clear information about the coaching service before guiding them towards making contact.
WordPress Website Design and Development
Our WordPress website design approach gave RUNWISE a flexible platform for presenting its coaching services while allowing future content and website updates to be managed efficiently.
The website was developed using a WordPress Web Design solution and Elementor Pro, with a clean visual style that reflects the structured and personal nature of professional running coaching.
The design uses strong headings, clear typography and carefully spaced content to help visitors quickly understand the coaching services available.
Key website features include:
- Custom WordPress page layouts
- Elementor Pro development
- Clear service messaging
- Structured navigation
- Strong calls to action
- Contact and enquiry options
- WhatsApp integration
- Responsive desktop, tablet and mobile layouts
- Search-friendly page structure
- English and German content
Running Coach Website User Experience
Running coaching is a personal service, so the website needed to communicate clearly without overwhelming visitors.
The homepage introduces the coaching approach quickly and uses content sections designed around the questions prospective clients are likely to have.
User experience features include:
- Clear messaging above the fold
- Easy-to-follow page structure
- Simple navigation
- Readable typography
- Balanced page spacing
- Clear explanation of who the coaching is for
- Calls to action placed throughout the website
- Simple routes to contact
Sections such as Who I Work With and When You Are Ready to Begin help speak directly to prospective clients and move them naturally towards making an enquiry.
Bilingual Website Development (English and German)
A key requirement for RUNWISE was providing website content in both English and German.
WPML was used to manage the bilingual website structure, allowing visitors to switch between languages while keeping corresponding pages and content organised.
The bilingual setup includes:
- English website content
- German website content
- Language switching
- Structured translated pages
- Consistent layouts across both languages
- Search-friendly translated content
This allows RUNWISE to communicate with local German-speaking runners around Wörthersee while also supporting international English-speaking clients.
Lead Generation and Customer Enquiries
Generating coaching enquiries was an important part of the website structure.
Visitors are given several ways to contact RUNWISE after learning about the coaching service.
Lead generation features include:
- Clear calls to action
- Website enquiry form
- Telephone contact
- WhatsApp messaging
- Contact information throughout the site
- Mobile-friendly contact options
- Simple routes from coaching information to enquiries
The contact process was kept straightforward to reduce unnecessary steps between researching the coaching service and making an enquiry.
Search Engine Optimisation
Search Engine Optimisation was considered during the structure and development of the RUNWISE website.
Pages were organised around clearly defined coaching services, target audiences and locations, helping search engines understand the subject of the website.
SEO work included:
- Clear H1, H2 and H3 structures
- Search-focused website content
- SEO titles and meta descriptions
- Internal linking
- XML sitemap
- Yoast SEO
- Mobile responsive design
- Google Search Console
- Google Analytics
- English and German search content
- Local service targeting
The website provides a strong technical and content foundation for continued organic search development.
Local SEO for the Wörthersee Region
The website was structured to support searches from runners looking for coaching services around Wörthersee in Austria.
Target locations include:
- Klagenfurt am Wörthersee
- Velden am Wörthersee
- Pörtschach am Wörthersee
- Krumpendorf
- Maria Wörth
This gives RUNWISE a foundation for expanding location-focused content and targeting people searching for running coaching within specific areas around Wörthersee.
Google Keyword Ranking Results
The local SEO work has helped RUNWISE achieve strong Google rankings for running coach searches across the Wörthersee region. All five tracked local search terms currently rank within Google’s top three results.
| Target Keyword | Google Ranking Position |
|---|---|
| Running Coach at Wörthersee | 1 |
| Running Coach at Velden | 2 |
| Running Coach at Pörtschach | 3 |
| Running Coach at Krumpendorf | 1 |
| Running Coach at Maria Wörth | 1 |
5 out of 5 tracked keywords rank in Google’s Top 3, with three keywords achieving Position 1.
Supporting Continued SEO Growth
The RUNWISE website was built so its search presence can continue to develop as additional content is added.
Future SEO development can include:
- Running coaching blog content
- Location-based landing pages
- Internal links between supporting content and service pages
- New coaching-related search topics
- Regular website content updates
- Further English and German content
Blog articles can answer common running questions while supporting the main coaching pages and strengthening the overall website structure.
This frames future work correctly without promising ranking improvements.
Website Performance and User Experience
Website performance was considered during development through lightweight page layouts, image preparation and responsive testing.
Performance work included:
- Lightweight WordPress structure
- Image compression
- Responsive layouts
- Reduced unnecessary page elements
- Desktop and mobile compatibility testing
- Web hosting performance improvements
Google PageSpeed Insights testing carried out on 15 August 2026 recorded:
- 98/100 Desktop Performance
- 65/100 Mobile Performance
- 96/100 Accessibility
- 100/100 Best Practices
- 100/100 SEO
Desktop performance is particularly strong, with further opportunities remaining to improve mobile loading performance using NitroPack and Cloudflare APO.
Mobile Responsive Website Design
The RUNWISE website was developed to work across desktop, tablet and mobile devices.
Layouts, navigation, text and contact options adapt to different screen sizes, helping runners access coaching information and make contact from whichever device they are using.
Mobile responsive development included:
- Responsive page layouts
- Mobile navigation
- Flexible content sections
- Mobile-friendly calls to action
- Accessible enquiry options
- WhatsApp contact
- Responsive English and German pages
Further mobile performance improvements can be made over time, while the underlying responsive structure is already in place.
Technologies Used
The RUNWISE website uses:
- WordPress – website content management
- Elementor Pro – page design and development
- WPML – English and German language management
- Yoast SEO – SEO titles, descriptions and XML sitemap
- Google Analytics – website traffic measurement
- Google Search Console – search visibility monitoring
- FileBird – WordPress media organisation
- SG Optimizer – website performance improvements
Future Development
The WordPress platform gives RUNWISE room to expand the website as its coaching services and content develop.
Future website development could include:
- Additional coaching services
- More location-focused pages
- New blog content
- Additional landing pages
- Further bilingual content
- Extra language support if required
- Continued mobile performance improvements
This allows the website to grow without requiring the core platform to be rebuilt.
Project Results
The completed RUNWISE website provides a professional online platform for presenting running coaching services to both German and English-speaking audiences.
Key project outcomes include:
- Custom WordPress website
- Elementor Pro development
- English and German website content
- WPML bilingual setup
- Clear coaching service information
- Contact and enquiry features
- WhatsApp integration
- Local SEO structure
- Google Analytics
- Google Search Console
- Responsive desktop, tablet and mobile layouts
- 98/100 desktop PageSpeed performance
- 100/100 SEO PageSpeed score
- 100/100 Best Practices score
The website gives RUNWISE a strong online presence for presenting its coaching services while providing room for continued search, content and service development.
Conclusion
The RUNWISE project demonstrates how WordPress can support a professional coaching business that needs clear service information, bilingual content, customer enquiry options and a strong technical foundation.
DCP Web Designers developed the website using WordPress and Elementor Pro, with WPML providing English and German content for runners around Wörthersee and further afield.
Local SEO, website structure, Analytics and Search Console were also considered as part of the project, giving RUNWISE a platform that can support continued content and search development.
Current Google PageSpeed Insights testing records a 98/100 desktop performance score, alongside 100/100 for SEO and 100/100 for Best Practices.
The completed website provides RUNWISE with a professional platform for presenting its coaching services, attracting enquiries and supporting future online development.
For businesses that need a flexible website built around content, search visibility and enquiries, learn more about our WordPress website design services.