Project Overview
Exterior Services required a new website that could clearly present a broad range of exterior cleaning and garden maintenance services while making it easy for prospective customers to understand the company’s offering and make contact.
The website was planned around dedicated service pages, giving each major service its own area rather than placing all services on a single page.
The project also considered future search growth, with the original specification identifying GEO pages, blog content and external link building as possible later-stage work.
Understanding the Project Requirements
The main project requirements included:
- Custom WordPress website
- Elementor Pro development
- Home, About, Blog and Contact pages
- Dedicated service pages
- Pressure washing
- Driveway cleaning
- Patio cleaning
- Moss removal
- Brick cleaning
- Gutter cleaning
- Render cleaning
- Roof cleaning
- Hedge cutting
- Garden maintenance
- Garden clearance
- Lawn mowing
- Desktop, tablet and mobile testing
- Speed improvements and image compression
- Google Analytics
- Google Search Console
- Google reCAPTCHA V3
- SEO content review
- Three initial blog posts
Search Engine Optimisation
Search visibility was considered during the planning and development of the Exterior Services website.
The client supplied the website’s written content, with DCP reviewing the content and making recommendations to improve search relevance and page structure.
SEO-related work included:
- Dedicated service pages
- Search-friendly page structure
- SEO content review
- Clear heading hierarchy
- Internal linking
- SEO titles and meta descriptions
- XML sitemap
- Mobile responsive development
- Google Search Console setup
- Blog structure
- Three supporting blog posts
- Future GEO page planning
The website was built to provide a foundation for continued search development rather than presenting the initial build as a completed SEO campaign.
Supporting Future SEO Growth
The original project plan also considered several areas for continued SEO development after the main website launch.
These included:
- GEO pages targeting specific services and locations
- Continued blog publishing
- Internal linking between supporting content and service pages
- External link building
- Further service and location content
Website Performance and User Experience
Website performance formed part of the original development requirements, including speed improvements, image compression and responsive compatibility testing.
Performance work included:
- Hello Elementor theme
- Image compression
- Website caching
- Responsive development
- Desktop and mobile testing
- Reduced unnecessary page weight
- Ongoing performance monitoring
Google PageSpeed Insights testing carried out on 13 August 2026 recorded:
- 98/100 Desktop Performance
- 88/100 Mobile Performance
- 91/100 Accessibility
- 100/100 Best Practices
- 85/100 SEO
Technologies Used
- WordPress
- Elementor Pro
- Hello Elementor
- Yoast SEO
- Google Analytics
- Google Search Console
- reCAPTCHA V3
- WP Mail SMTP
- SG Optimizer
Project Results
The completed website gives Exterior Services a professional platform for presenting its pressure washing, exterior cleaning and garden maintenance services.
Key project outcomes include:
- Custom WordPress website
- Elementor Pro development
- Dedicated service pages
- Responsive desktop, tablet and mobile layouts
- Search-friendly website structure
- SEO content review
- Three supporting blog posts
- Google Analytics and Search Console setup
- Website performance work
- 98/100 desktop PageSpeed performance
- 88/100 mobile PageSpeed performance
- 100/100 Best Practices
The project gives Exterior Services a strong technical and content foundation that can support further service pages, GEO pages and ongoing blog development.
Conclusion
The Exterior Services project demonstrates how a well-structured WordPress website can bring together professional design, clear service information, customer enquiry features and strong website performance.
DCP Web Designers built the website using a custom WordPress web design solution, creating dedicated content for pressure washing, exterior cleaning and garden maintenance services across Sussex, Surrey and Kent.
SEO was considered as part of the website structure and content, with the platform providing a foundation for continued development through service pages, GEO pages, blog content and internal linking.
Website performance is another strong result from the project, with Google PageSpeed Insights testing recording 98/100 for desktop performance and 88/100 for mobile performance on 13 August 2026.
The completed website gives Exterior Services a professional online presence that clearly communicates its services, supports customer enquiries and provides room for further content development.