CH Electrical Wholesalers WordPress Web Design Case Study

Name: DCP Web Designers
Price range: ££

CH Electrical Wholesalers required a new WordPress website to present its extensive electrical product range, support trade enquiries and improve visibility in Google Search.

DCP Web Designers designed and developed a custom WordPress website using Elementor Pro, creating a clear structure for electrical product categories, trade account enquiries and company information.

SEO formed an important part of the project from the beginning. DCP researched the website structure, provided structured content documents and worked on the on-page SEO of the core website and product category pages. The original project plan specifically included search optimisation for electrical wholesaler, supplier and product-related searches.

The website now ranks strongly across a range of commercial search terms, with 8 of the 12 tracked keywords currently ranking on Page 1 of Google, including four number 1 positions.

We worked with Pankaj to build our website and the experience was exceptional from start to finish. He understood our requirements, communicated clearly, and delivered a modern, clean and functional website that works perfectly for our business needs. Highly recommend Pankaj for anyone looking for a reliable and skilled web developer.

Callum Worley – CH Electrical Wholesalers

Project Overview

Client: CH Electrical Wholesalers
Industry: Electrical Wholesale
Location: London and South East England
Project: WordPress Business Website and SEO
CMS: WordPress
Page Builder: Elementor Pro
Services: Website Design, WordPress Development, Product Category Development, Trade Enquiry Forms and Search Engine Optimisation
SEO: On-Page SEO, Keyword Research, Content Structure and Product Category SEO
Analytics: Google Analytics
Security: Google reCAPTCHA and SSL
Agency: DCP Web Designers

Understanding the Project Requirements

CH Electrical Wholesalers needed a website capable of presenting a large range of electrical products without turning the website into a complicated ecommerce system.

The website needed to provide clear information for trade and commercial customers while giving search engines a logical structure for understanding the company’s products and services.

Key requirements included:

Custom WordPress website
Elementor Pro development
Responsive desktop, tablet and mobile layouts
Electrical product category pages
Supply partner information
Trade account sign-up
Contact enquiry forms
Promotional content areas
Google Analytics
Google reCAPTCHA
SEO-friendly website structure
Search-focused product content
Client content management and training

The project specification included 17 major electrical product categories, ranging from cable management and wiring accessories to distribution, switchgear, lighting, heating controls and testing equipment.

WordPress Website Design and Development

Our WordPress Web Design solution was selected as the content management system because CH Electrical Wholesalers needed control over a sizeable website with frequently changing product and promotional information.

Elementor Pro was used to create the page layouts and make routine content changes easier for the client.

The website development included:

Custom WordPress page layouts
Elementor Pro development
Responsive page design
Product category templates
Promotional areas
Contact forms
Trade account enquiry functionality
Supply partner content
Policy pages
Google Analytics integration
Search engine setup

DCP also created video tutorials to show the client how to update promotional content and associated images, helping the business manage regular website changes internally.

Electrical Product Category Structure

A key part of the project was organising CH Electrical Wholesalers’ broad product range into clear category pages.

Categories included:

Cable and accessories
Cable management
Switches and sockets
Wiring accessories
Distribution and switchgear
Heating and controls
Ventilation
Fire safety and security
Lighting and controls
Lamps and tubes
110v and site supplies
Data and networking
Industrial controls
EV charging and renewables
Test equipment
Tools, fixings and fasteners
Smart home products

This structure gives visitors clear routes into relevant product information and also creates dedicated landing pages that search engines can associate with specific electrical wholesale searches.

Trade Account and Enquiry Development

The website includes separate enquiry routes for general customers and businesses interested in opening a trade account.

The trade account form captures essential business and contact information, while website enquiries can be sent directly to the appropriate email address and stored in WordPress.

This provides CH Electrical Wholesalers with a straightforward way to generate trade enquiries through the website.

The original specification confirms separate contact and trade account data capture requirements.

Search Engine Optimisation

SEO was included as a core part of the CH Electrical Wholesalers website project.

DCP planned the website around search-friendly product categories and researched how customers search for electrical wholesalers, electrical suppliers and specific electrical product categories.

The SEO work included:

Keyword research
Website architecture planning
On-page SEO
Search-focused page content
Structured content documents
Product category optimisation
Page titles and meta descriptions
Heading structure
Internal linking
Yoast SEO configuration
Search-friendly URLs
Google Analytics integration
Search visibility planning for London and the South East

The project specification states that DCP would research and optimise the website pages for better search visibility, as well as provide structured documents to support SEO-focused content writing.

Google Keyword Ranking Results

The Search Engine Optimisation work has helped CH Electrical Wholesalers achieve strong organic visibility across commercial electrical wholesale searches in London and the South East.

Of the 12 currently tracked keyword phrases, 8 rank on Page 1 of Google, including four number 1 positions.

Google Search Keyword	Position
Electrical Wholesalers London	11
Electrical Wholesalers in London	10
Electrical Wholesale Suppliers in London	5
Electrical Wholesalers in South East	1
Electrical Wholesale Suppliers in South East	1
Cable Management Wholesalers in London	2
Distribution & Switchgear Wholesalers in London	1
Electrical Cable Wholesalers in London	11
Switches & Sockets Wholesalers in London	9
Wiring Accessories Wholesalers in London	1
Heating & Controls Wholesalers in London	2
Tools & Testing Wholesalers in London	11

Current ranking highlights include:

8 of 12 tracked keywords ranking on Page 1
4 number 1 Google positions
7 tracked keywords ranking within Google’s top 5
Number 1 for Electrical Wholesalers in South East
Number 1 for Electrical Wholesale Suppliers in South East
Number 1 for Distribution & Switchgear Wholesalers in London
Number 1 for Wiring Accessories Wholesalers in London

Mobile Responsive Website Design

CH Electrical Wholesalers serves customers who may access the website from an office, trade counter, job site or mobile device.

The website was built with responsive layouts so product information, navigation, forms and promotional content remain usable across different screen sizes.

Responsive development included:

Desktop layouts
Tablet layouts
Mobile layouts
Responsive product content
Mobile navigation
Touch-friendly enquiry options
Responsive forms

Website Performance Setup

Website performance was considered during development through sensible WordPress configuration, image preparation and caching.

Performance work included:

Image compression
Website caching
Responsive image handling
Controlled plugin usage
WordPress performance configuration
SiteGround hosting setup

Project Results

The CH Electrical Wholesalers project combined WordPress development with structured SEO work to create a website that supports both customers and organic search visibility.

The completed project delivered:

Custom WordPress website
Elementor Pro development
Large electrical product category structure
Trade account enquiry system
Responsive desktop, tablet and mobile layouts
Client content management
Google Analytics
Google reCAPTCHA
SEO-focused website architecture
Keyword research
Product category SEO
Structured content support
Multiple Page 1 Google rankings

The strongest measurable result is the website’s organic search visibility. Eight of the 12 tracked commercial keywords currently rank on Page 1 of Google, with four ranking in position 1.

This demonstrates that the website is functioning as more than an online catalogue. It provides CH Electrical Wholesalers with a search presence across high-value electrical wholesale and product-related queries.

Conclusion

The CH Electrical Wholesalers project shows how website design, product architecture and SEO can work together for a trade supplier with a broad product range.

DCP Web Designers created a WordPress website that gives customers clear access to product information and trade enquiries while providing search engines with dedicated, well-structured pages for important electrical wholesale categories.

SEO formed part of the project from the planning stage, and the resulting website now holds Page 1 Google positions across multiple electrical wholesaler and product-related searches in London and the South East.

The project continues to provide a strong foundation for further content development and organic search growth.

For businesses looking to combine a new website with search visibility, learn more about our WordPress Website Design and SEO Services.

DCP Client Reviews

      
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 Trustindex verifies that the original source of the review is Google. We worked with Pankaj to build our website and the experience was exceptional from start to finish. He understood our requirements, communicated clearly, and delivered a modern, clean and functional website that works perfectly for our business needs. Highly recommend Pankaj for anyone looking for a reliable and skilled web developer - Callum CH Electrical Wholesalers
  
 
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