Project Goals and Requirements
The main objective was to create a website that supported both branding and daily restaurant operations. The site had to present Azou as a premium dining destination while remaining simple to use.
Key requirements included:
- Clear presentation of à la carte, wine, drinks, and dessert menus
- Online table booking with clear calls to action
- Strong local focus for customers searching in Hammersmith and West London
- Mobile-friendly layouts for users browsing on phones
- Fast loading pages with clean navigation
- Easy content management for future updates
The specification also outlined the need for a scalable structure so new menus, events, or promotions could be added without rebuilding pages.
Platform and Technologies Used
The website was built using WordPress, chosen for its flexibility, reliability, and ease of ongoing management.
This allowed the Azou team to update content without technical knowledge while keeping the site stable and secure.
Elementor Page Builder
Elementor was used to design all page layouts. This provided full control over spacing, typography, and responsive behaviour without relying on heavy custom code. Each page was designed individually to suit its purpose, from menu pages to booking sections.
Benefits of using Elementor on this project included:
- Precise layout control for menu sections
- Consistent design across desktop, tablet, and mobile
- Easy future edits without breaking layouts
- Clean structure that works well with SEO plugins
Theme and Styling
A lightweight WordPress theme was selected as a base, then styled fully within Elementor.
Fonts, colours, and spacing were chosen to reflect Azou’s North African influence while keeping the interface clear and modern.
Large imagery was balanced with readable text to avoid clutter.
Menu Structure and Content Pages
A major part of the project involved organising multiple menus into a clear and logical structure. Each menu was given its own dedicated page to improve usability and search visibility.
Pages included:
- À la Carte Menu
- Wine Menu
- Drinks Menu
- Desserts Menu
Each menu page was designed with readability in mind. Clear headings, spacing, and visual separation help users browse without feeling overwhelmed. This also supports search engines by keeping content focused and well structured.
Online Table Booking Integration
A key feature of the site is the online table booking system. The booking journey was kept simple, with clear buttons placed throughout the site to encourage reservations.
Booking elements were added to:
- The main navigation
- Homepage call-to-action sections
- Dedicated booking page
This approach reduces friction for users and increases the chance of conversions, especially on mobile devices where quick actions matter most.
Mobile Responsiveness and User Experience
A large percentage of restaurant searches happen on mobile. For this reason, mobile layouts were designed first, then refined for larger screens.
Mobile optimisation included:
- Touch-friendly buttons
- Stacked layouts for menus
- Fast loading images
- Clear navigation with minimal taps
Testing was carried out across multiple screen sizes to ensure consistency and ease of use.
SEO Setup and Local Optimisation
Search visibility was an important part of this project, especially for local searches such as “North African restaurant in Hammersmith” and related terms.
On-Page SEO
Each page was structured with clear heading hierarchies, descriptive URLs, and focused content. Meta titles and descriptions were written to match search intent while remaining readable for users.
Menu pages were optimised individually, helping them rank for specific searches rather than competing with one another.
Local SEO Signals
Local relevance was reinforced through:
- Clear location references throughout the site
- Consistent NAP details
- Google-friendly page structure
- Internal linking between key pages
This setup supports long-term local visibility without relying on short-term tactics.
Performance and Loading Speed
Page speed was addressed from the start. Images were sized correctly, layouts were kept lean, and unnecessary scripts were avoided.
The result is a site that loads quickly on both desktop and mobile, improving user experience and helping SEO performance.
Content Management and Future Flexibility
The site was built so the Azou team can manage content easily. Menus can be updated, images swapped, and text edited without technical support.
This flexibility means the website can grow with the business, whether that involves seasonal menus, special events, or promotional pages.
Final Outcome
The completed Azou website delivers a strong online presence that reflects the restaurant’s identity while supporting real business needs. It combines clean design, clear navigation, and practical features such as online booking and structured menus.
This project is a good example of how WordPress and Elementor can be used to create a restaurant website that looks refined, performs well, and remains easy to manage over time.
