Learn How to Animate a Watermark Logo in Premiere Pro

Getting Started

Opening Premiere Pro

First, launch Adobe Premiere Pro and create a new project. Ensure you have your logo and video clip ready. For this tutorial, we will use a video clip downloaded from the Pixels website, which you can find linked in the video description.

Importing Media

1. Open the folder on your desktop containing your logo and video clip.
2. Drag and drop both files into the media pool in Premiere Pro.

Setting Up the Timeline

1. Drag the video clip onto the timeline. This will be the base for your animation.
2. To extend the duration of the video, select it, press Ctrl + C to copy, and then Ctrl + V to paste it back onto the timeline.
3. Right-click on the video clip, select “Speed/Duration,” and reverse it if desired to create a more dynamic effect.

Adding the Logo

Positioning the Logo

1. Drag the logo onto the timeline above the video clip.
2. Stretch the logo clip to match the full duration of the video.
3. Resize the logo by selecting it and adjusting the scale to around 25-26% of its original size.
4. Move the logo to your preferred position, typically in one of the corners of the video frame.

Animating the Logo

Basic Animation Techniques

To create an engaging animation, we will use keyframes to animate the logo’s position, opacity, scale, and rotation.

Step 1: Fade and Slide In

1. Move the playhead to the beginning of the timeline.
2. Select the logo clip and click on the stopwatch icon next to “Position” to create a keyframe.
3. Move the playhead forward about 15 frames (half a second) and adjust the logo’s position slightly to the left.
4. Click on the stopwatch next to “Opacity” to create another keyframe. Set the initial opacity to 0 at the first keyframe and 100 at the second keyframe.

Step 2: Static Position

1. Allow the logo to remain static for a few seconds after the initial animation.
2. Move the playhead to around 3 seconds on the timeline.

Step 3: Scale and Rotate

1. Click on the stopwatch next to “Scale” to create a keyframe.
2. Move forward 15 frames and create another keyframe.
3. Adjust the scale to make the logo smaller, then create a keyframe at around 4 seconds to scale it back up.
4. To add rotation, click on the stopwatch next to “Rotation” and create keyframes to rotate the logo 360 degrees as it shrinks and grows.

Finalizing the Animation

Step 4: Reverse Rotation

1. Copy the keyframes you created for the initial animation and paste them further down the timeline, around 9 seconds in.
2. Adjust the rotation keyframe to -360 degrees to create a reverse rotation effect.

Step 5: Fade Out

1. Move to the end of the timeline and add a keyframe for opacity.
2. Go back 15 frames and set another keyframe for opacity at 0.
3. Adjust the timing of the fade-out keyframes to ensure the logo fades out smoothly before the video ends.

Adding Video Transitions

To enhance the overall effect, consider adding transitions to the video clip:

1. Select the video clip and apply a cross dissolve at the beginning to fade it in.
2. Add another cross dissolve at the end to fade it out along with the logo.

Conclusion

Animating a watermark logo in Premiere Pro is a straightforward process that can significantly enhance your video content. By following these steps, you can create a professional-looking logo animation without needing additional software like After Effects. Experiment with different animations and effects to find what works best for your project.

Now that you have the skills to animate logos, feel free to explore and create unique animations that suit your style. Happy editing!