Pankaj Shah web agency director in London with over 20 years of experience in web design and project management

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11 website design features you need to know for 2017 and beyond

Are you looking for the latest web design for 2017?

As a web developer or designer, you need to keep track of the latest trends to ensure your clients are getting the best possible web solutions.

You do not need to implement all the trends on projects but seeing new concepts can help to give you better ideas of how to achieve new and better functionality on website projects.

As you probably know, keeping visitors engaged is extremely important for both SEO and conversion. Having awesome written content combined with multimedia content can give your visitors an incentive to stick around and browse your website content.

Business websites need to load fast and be mobile-friendly. This is not a new trend but as you can see mobile devices are constantly changing and new versions of operating systems and mobile web browsers are released more frequently than desktop variants. At DCP we extensively test all websites manually across both mobile and desktop computers. We use the Google Page Speed testing tool to help us understand how we can improve load times.

Understanding or predicting how a visitor to your website interacts can help you drive visitors to pages for lead generation. If you are running a business then it would make sense that you try to capture potential leads at every opportunity.

At DCP we like to put a contact or enquiry form on almost every page, this ensures customers do not have to hunt for how to contact us. Also having a clear and prominent call to action on your website pages can help improve your visit to data capture conversion rates.

Websites that have some movement tend to be more engaging with visitors. This can be in the form of video content or HTML5-based animations. You must ensure that your pages still load quickly and delayed loading due to overloaded content can increase bounce rates.

Simple single-tone colour schemes are some of the latest design trends. Gradients are “old school” and make a web design look dated. Try to use a handful of colours on your website for the main design concept and then use visual photos to add more colour to your website.

Blue Compass shows you the 11 simple guidelines to follow in the infographic below.

11 website design features you need to know for 2017 and beyond

Article created by: DCP Web Designers

Author

Picture of Pankaj Shah

Pankaj Shah

Pankaj Shah is the founder of DCP Web Designers, an award-winning London-based web design and digital marketing agency. With over 20 years of experience, he specialises in WordPress web design, WooCommerce, SEO and helping businesses build effective online solutions.
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Since 2004, we have designed and developed websites for companies across a wide range of industries, from local service businesses to ecommerce brands and professional organisations.

Our focus is on creating websites that not only look professional, but also perform well in search engines, attract the right audience and support long-term business growth.

If you are looking for experienced web designers who understand how to build websites that deliver real results, our team is here to help.

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Last Updated: 01/07/2024

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