10 Ways to Optimise Your Mobile App User Journey for Higher Conversions

Here are 10 ways to increase your mobile app conversion rates: 

1. Make everything simple 

   Before users make a purchase, they need to undergo a few small processes and if they are too complicated, this may result in the purchase not being made. Therefore, you need to make sure that your conversion actions are smooth and flawless. 

   Always retest and make sure that you do so until the process is redefined. This includes your payment gateway integrations, security features, response times, and other factors that will influence the user’s purchase. 

2. Conduct A/B testing 

   A/B testing is a process of comparing two versions of a feature and concluding which version is better for user engagement and for increasing your conversion rates. 

   Experimenting with both versions will help you make much better data-driven decisions. Studies show that A/B testing that is done right with user experience (UX) can increase conversions by up to 400%.

   Use A/B testing for your taglines, images, and icons. This will help you get a better idea of what your users want and what they despise. 

3. Use a mobile consent management platform (CMP)

   You’re most likely wondering why you would need a mobile consent management platform. Privacy laws are starting to become stricter and staying vigilant on how organisations are collecting and using personal data. 

   Suppose your mobile app is collecting users’ data through tracking technologies. In that case, you’ll need to implement a consent setting on your applications, since mobile users can be located anywhere at any time. This gives users full control and allows them to choose who they’re going to share their data with, how much of it they’ll share, and how you can use their data. 

   Consent management platforms work in the following ways: 

   CMPs are well-known for complying with data privacy laws since they grant users a high level of freedom when it comes to choosing how their personal data is used and managed. 

   • This application shows users what type of data they need to collect and the reasons behind it
   • Users have an option to choose whether they agree to share their personal information or don’t 
   • If the user doesn’t agree, they can still freely use the app without giving consent to share their data 
   • If users accept to share their personal information, the platform will record the time and date of consent
   • All personal information is securely stored and accessible

4. Optimise loading and processing speeds 

   Having to wait such a long time for an app to load is not something anyone wants to deal with. Many users are spending large amounts of money to purchase devices that will upgrade loading speeds and efficiency when they are browsing through apps. However, if your app is taking forever to load, the user won’t think twice about deleting it. 

   Therefore, make sure loading times are quick. Here’s what you can do to make sure your mobile app is loading quickly: 

   Faster loading times won’t only improve the user experience, but conversion rates as well. Also, know that the faster your mobile app is, the more of a competitive advantage you’ll have over the rest. 

   • Optimise images and media content 
   • Leverage your caching techniques
   • Improve your server response time
   • Utilise Asynchronous loading
   • Adopt to all modern web technologies
   • Regularly conduct performance monitoring and testing 
   • Remove any redundant codes, and write clean and efficient ones 

5. Shorten the sign-up and payment process

   Another excellent way to improve your conversion rate is to make subscription and payment methods simple and easy. The more complicated they are to pay or register, the higher the chances are for users to turn away because of a challenging procedure. 

   Include advanced features like guest checkout, where users can buy a product or service without having to register as a member. Additionally, it’s important to offer all popular payment methods for making online payments, such as PayPal, Cash on Delivery (CoD), and other payment options that are more commonly used in your region. After all, every region has different payment methods. 

6. Personalise the User Experience (UX) 

   Personalisation is the key to attracting loyal customers. Offering personalisation options via your app is an important function that you need to implement. 71% of consumers expect companies to deliver personalised options so this is becoming mandatory. 

   Personalising the UX experience offers a higher profit margin and makes users happy while using your mobile app. Let’s not forget about the competitive advantage you get as well. Many companies are still not personalising services as much as they need to. 

7. Improve your in-app usability 

   In-app usability should be optimised in the app development phase. If you want a short guide on how to do so, here it is: 

   The more simple you make your app, the better it’ll be before your users. The harder the app is to use, the worse it’ll be for your conversion rates. 

   • Making your system status visible: It’s always a good idea to make your system elements and structures visible, so the user has enough context awareness. 
   • Offering user control and freedom: Sometimes, users may make mistakes by taking the wrong actions within the app that they didn’t intend to make. You can include a redo or undo function, to prevent users from making an  ‘’emergency’’ exit and refusing to log in to your app again. 
   • Error prevention: Good error messages are careful designs that prevent a problem from happening in the first place. This includes presenting users with a confirmation message before they conduct an action. 
   • Make instructions visible: Instructions should be visible or easily accessible whenever appropriate. It’s not a good practice to make users have to remember information from one part of the app to the other. 
   • Error handling: Poor error handling with unclear error messages can make users have to go for the ‘’emergency exit’’. Don’t expect your users to be tech-savvy and solve all the problems your app may have. Instead, include an error message, which clarifies what went wrong, and what steps the user needs to take to solve the problem. 

8. Conduct app testing on all of your supported devices 

   Every device that is going to run your app needs to be checked for compatibility, regardless of which operating system they are using. That’s why testing your app’s compatibility is important. The more devices that your app is compatible with, the higher your conversion rate will be. 

9. Encourage user participation

   Encouraging user participation converts your user from only being a receiver to somebody who is part of the entire experience. One great example of user participation is social media channels. Whenever you post content, users can comment on your post and this is what we call user participation. 

   Always explore ways you can encourage users to participate more and more in your experiences and develop a mutual growth community. 

10. Use data analytics to measure metrics

    Data isn’t something new and people have been using information and statistics for ages. However, the only difference today is that the amount of data we gather is much larger than it was once. 

    If you can’t leverage data, it’s impossible to commit to anything in the digital world. Measuring metrics and analysing data is important if you want to improve app conversion rates.